CŒUR EAU DE PARFUM
Discover CŒUR Fetish Amber
A tribute to Yves Saint Laurent’s good luck talisman in an ambery spicy scent, preciously sulfurous.
THE OLFACTION
A fetish amber for a fetish talisman, CŒUR transmutes the couturier’s iconic heart into a precious new scented icon. A subversive clash, warm yet metallic, vibrant yet boldly sensual, captured by Daniela Andrier. “The carnal, captivating aura of the amber accord,” as the perfumer defines it, embodies the talisman’s provocative message of love. In a radical move, its traditionally suave, warm character is reinvented for Yves Saint Laurent Beauty in a daring hot-and-cold duality. Piercing its resinous depth with the icy precision of aldehydes, Daniela Andrier creates a verticality and a metallic glint unknown to classical amber structures. This olfactory tension finds its inspiration in the jewel itself, where the glow of the red amber echoes the vibrant ruby stones, while the cold aldehydes capture the glint of the metallic structure. For this smoldering heart, precious orris butter offers powdery, buttery and violet facets. Distilled from noble Iris pallida, this rare treasure requires a demanding three-year journey from planting to harvest to unleash its most coveted signature. Empowered by a fresh Ourika Lavender Scent Trek™, another Moroccan botanical jewel crafted for YSL. An incisive, genderless signature that breaks away from convention—intense, subversive, and quintessentially Saint Laurent.
THE INSPIRATION
A jewel in "real fake diamonds and rubies" created by a French jeweler for M. Saint Laurent, the iconic CŒUR fétiche was present from the beginning, when the fashion house officially opened at 30 bis rue Spontini on December 4, 1961. Each season, the heart would be delivered the day before the show, to be worn by the couturier's favorite model.
An asymmetrical heart encrusted in smoky gray diamonds, red crystals and pearl teardrop cabochons, the spectacular piece – 12 centimeters high and 8 centimeters wide – the jewel was more than just a good-luck charm. It became a talisman, so dear to M. Saint Laurent that unlike other pieces of jewellery designed for his collections, he kept the CŒUR fétiche in his own apartment on the Rue de Babylone.
THE BOTTLE
Sleek, sharp, sensorial, every detail of the CŒUR bottle whispers Yves Saint Laurent. From the architectural purity of its angled cut to the luxurious reflections on the glass, it is the epitome of the YSL style. The precious cap and textured label are elevated by the emblematic grain de poudre crafted in Yves Saint Laurent’s favorite color: black, expressing the daring character of the YSL spirit.
Encapsulated in this sleek bottle, the sultry red colored juice echoes the ruby-like amber that was chosen as the main accord of this masterpiece. The hue of passion was also one of M. Saint Laurent’s fetish colors. For him, red was the supreme weapon of seduction. The color of a kiss. And, today, the color of a fetish scent for a fetish heart. The pure, pulsing core of l’esprit YSL, by Le Vestiaire des Parfums.
LES EXTRAITS DE PARFUM
THE SUBVERSIVE OLFACTORY WARDROBE THAT DRESSES YOU. An olfactory interpretation of the couturier’s iconic pieces, materials, and emblematic addresses, crafted by the most renowned perfumers.
ALCOHOL • PARFUM / FRAGRANCE • AQUA / WATER / EAU • BENZYL SALICYLATE • BENZYL ALCOHOL • BUTYL METHOXYDIBENZOYLMETHANE • COUMARIN • ALPHA-ISOMETHYL IONONE • FARNESOL • LINALOOL • BENZYL BENZOATE • ISOEUGENOL • LIMONENE • CI 14700 / RED 4 • CI 60730 / EXT. VIOLET 2 • CI 42090 / BLUE 1 • CI 19140 / YELLOW 5 •
RED AMBER, BREAKING CONVENTION
CAPTURED IN
AN AMBERY SPICY SCENT
TOP NOTES
ALDEHYDES, CARDAMOM HEART
FROM GUATEMALA.
Heart Notes
LAVENDER FROM THE OURIKA COMMUNITY
GARDENS, ORRIS BUTTER FROM FRANCE,
TRANSPARENT FLORAL ACCORD.
Base Notes
AMBER ACCORD, CEDAR ESSENCE FROM VIRGINIA, PATCHOULI ESSENCE FROM INDONESIA, MYRRH ESSENCE, CISTE ABSOLUTE FROM SPAIN, MUSK.
THE ART
OF ASSEMBLAGE
A rich duality where the incisive coolness of aldehydes clashes with the carnal warmth of amber.
BLENDING THE FINEST INGREDIENTS
THE RADICAL EMBRACE.
DEEPLY SENSUAL.
Both warm and metallic, vibrant and sensual, CŒUR is an ambery spicy fragrance. To reflect this rich contrast, Daniela Andrier has played on the duality of sparkling aldehydes and one of the most treasured notes in her palette: sensual amber.
Preciously sulfurous like a YSL accessory, CŒUR is the symbol of the bold beating heart & unbreakable passion of the YSL woman.
AN EXCLUSIVE RUBY-AMBER ACCORD
AN EMBLEMATIC NOTE
CRAFTED FOR YSL
This iconic pillar of perfumery is reinvented for Yves Saint Laurent through a radical lens of modernity and contrast. Its traditionally suave, warmth character is reinvented in a daring hot-and-cold duality where the traditional resinous depth is pierced by the icy precision of aldehydes, creating a verticality and a metallic glint.
FRENCH IRIS BUTTER
3-YEAR HARVEST
IN SOUTH OF FRANCE
Distilled from the noble Iris pallida harvested in the South of France, this rare treasure requires a demanding three-year journey from planting to harvest, where meticulous hand-weeding is crucial for its optimal growth. Embracing the amber accord, precious orris butte unfolds with shades of raspberry, violet, and pepper.
THE CŒUR FÉTICHE:
A HOUSE LEGACY
CŒUR is a tribute to the house’s good-luck talisman: the Cœur fétiche. A jewel in "real fake diamonds and rubies" created by a French jeweler for M. Saint Laurent. This iconic heart-shaped jewel: An asymmetrical heart encrusted in smoky gray diamonds, red crystals and pearl teardrop cabochons, was worn by his dearest muses on every catwalk since 1962. Each season, the heart would be delivered the day before the show, to be worn by the couturier's favorite model. A fetish scent for a fetish heart, designed by Master Perfumer Daniela Andrier (Givaudan).
A BEATING RUBY
RED BOTTLE
Encapsulated in a sleek bottle, the sultry red-colored juice echoes the ruby-like amber of the fragrance. A fetish heart pulsing with the spirit of YSL.
*PRESERVE YOUR PRECIOUS BOTTLE
Just as a fine vintage, we recommend to store your fragrance away from direct light and heat.
THE ART
OF APPLICATION
Master the art of perfume application with simple yet effective expert methods to extend the wear of your fragrance.
1
Apply your perfume to pulse points: the wrists, crook of the elbows, knees, and behind your ears. The body heat in these areas will naturally intensify your scent.
2
Avoid rubbing the wrists together as the friction of your skin will alter the long lastingness of the perfume.
3
For a more intimate impression, apply a light spritz to your cleavage.
4
Apply a final spritz tot the back of the neck and shoulders to leave a sophisticated trail in your wake.
